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A primary concern for producers of content is information reuse the ability to put content into a standard, media neutral format and repurpose the information. XML technology allows the same content to be repurposed easily and effectively to support a variety of formats such as print, Web, and CD/DVD.In today's competitive business environment, XML is setting the pace to help companies standardize information and streamline content management. By 2008, it is estimated that about 60% of all content lifecycle products will be XML enabled1.
Through capabilities from Chevron, your company can achieve a new level of power and flexibility in content authoring, management and publishing. Our solutions offer these important advantages:
Media neutral format supports print, Web, CD/DVD
Standard format reduces the time and effort required for authoring and updating content
Simple coding structure allows for content chunking, facilitating reuse
System independent data enables interchange for content syndication
Chevron has been working with XML, and its precursor SGML, for more than a decade.
We offer the following capabilities to help your company realize value from XML based solutions:
Data and workflow analysis
In order to determine how XML will be used in your solution, we first gain a precise understanding of your needs and workflow preferences. We then conduct data analysis to review your content and prepare it for import into a central data repository.
Data conversion (XML and SGML)
We employ skilled professionals trained in XML to tag and code your data in XML. We utilize state of the art conversion tools to convert electronic data from its native format, whether it's currently in spreadsheet, word processing, or desktop publishing applications. If no off the shelf alternative exists, we will create a custom program to automatically convert data to XML.
DTD and schema development
Chevroncan create DTDs or XML schemas that define the structure of your XML documents, ensuring that workgroups and or business partners will use a common format for interchanging information.