S D J Store (Indonesia)

* S.D.J Store [Selamat dan Jaya Store] began in 1936 when Jewel Abt gave $800 to her sulehat to start a business. Starting with three employees in a small storefront in North Sumatera area of Indonesian, S.D.J Store has grown to more than 1000 employees and occupies 37 acres in Asian.



Second & third-generation family members work in the store, which has virtually every brand name, high-end electronics product and appliance on display in its showroom. Fifty trucks, 38 custom-install step vans and 46 service vans make approximately 6,000 service calls and deliveries each week.



With a history of continuous growth in what is a very competitive business, S.D.J Store receives more than 90 percent of its business from repeat and referred customers. S.D.J Store has withstood intense competition from large chain stores and survived the test of time by giving personal service, providing award winning installations and repair work, maintaining competitive prices and meeting changing customer needs.



In 1998, S.D.J Store was launched and became one of a handful of authorized online retailers for brands like Sony, Panasonic, Toshiba, Bose and Onkyo. A recent article from the Asian Tribune stated, "S.D.J Store keys to success are the family's almost fanatical devotion to quality service and competitive pricing, its development of a higher-end niche, its in-the-trenches mode of management and its down-to-earth, low-key approach to selling and showroom decor."



From Selamat dan Jaya Store' humble beginning, the business has grown over time into one of the largest single-store operations in the country.